Karim Azzaoui
Founder · AI transformation & build
Google PartnerMeta PartnerCloud AI certified
MarketingHRD Corp claimableIntermediate
AI for marketing & content
Build a content system that produces a month of on-brand posts, visuals and ad variations — taught by a team that ran a creative agency.
2 days · 14 hoursDuration
In-house / Public cohortFormat
≤ 25Participants per class
6 modulesPlus a capstone on real work
Why this course
AI can produce a hundred posts an hour. Most of them sound generic and look off-brand. The gap is a system: brand voice rules, a pipeline from brief to post, and review before publishing.
Who it is for
Marketing, content and social media teams, in-house creative teams and agencies.
Participants leave with
- A brand voice system your whole team can use in Claude or ChatGPT
- A repeatable pipeline from brief to scheduled post
- A month of content produced live during the course
- An ad-variation workflow with a testing plan
Course outline
Hands-on from the first hour. Every module ends with an exercise on participants' own tasks.
Brand voice systems
Turn your brand guidelines into reusable instructions and examples that keep AI output on-voice.
From brief to 30 days of posts
Content calendars, pillars and batch production with review checkpoints.
AI images and video, brand-safe
Generating visuals and short video with tools like Higgsfield — usage rights, consistency and when to use a designer.
Ads and variations
Producing ad variations at speed and setting up tests that tell you something.
Measure what works
Reporting on Meta and Google with the discipline we learned as Google and Meta Partners.
Capstone: your month, produced
Your team produces and schedules a real month of content in class.
Who teaches it
Our trainers teach from practice. Where a topic needs specialist depth, we bring in experts from our network across Malaysia.
Practical details
| Delivery | On-site in the Klang Valley, or at your premises anywhere in Malaysia |
|---|---|
| Language | English (Bahasa Malaysia support on request) |
| Class size | Up to 25 participants per class |
| Funding | HRD Corp claimable for registered employers — how it works |
| Included | Course workbook and prompt library; 30 days of access to the winsym student dashboard; Certificate of completion (verifiable online); HRD Corp documentation pack for your claim |
Course questions
If yours is not here, ask us directly — we reply within one business day.
Do we need paid AI tools for this course?
We recommend at least one paid chat model licence per participant. Image and video tools can be tested on trial plans during class; we advise on what is worth paying for afterwards.
Can agencies send staff?
Yes. Agencies often book it in-house so the team builds pipelines for their actual client accounts.
Is this course HRD Corp claimable?
It is delivered by HRD Corp-certified trainers and structured for HRD Corp claims. Registered employers apply for the grant before the course starts; we provide the course details and documents your HR team needs.
Can we run it in Bahasa Malaysia?
The course is taught in English. Bahasa Malaysia support for discussions and exercises is available on request for in-house classes.
Pairs well with
Generative AI at Work
Two days that move every role from “tried ChatGPT once” to a personal AI workflow they use on Monday.
2 days · 14 hours · Beginner
Build with AI: Websites & Internal Tools
Your digital team ships a real website or internal tool with AI coding assistants — and learns the security basics to keep it safe.
2 days · 14 hours · Intermediate
Team adoption coaching
Four to twelve weeks of follow-up so the workflows from class become how your team works.
Coaching
Plan this course for your team
Share your team size and preferred dates. We reply within one business day with a proposal and the course documents for your HRD Corp application.