Coaching

AI coaching that makes training stick

A course changes what people can do. Coaching changes what they actually do, week after week. We coach leaders one-to-one and teams after training, until AI is part of how your company works.

Why most AI training fades

Two weeks after a good workshop, most people are back to old habits. Not because the training was bad — because nobody followed up, the new workflow hit a snag, and the day job won.

Coaching closes that gap. We check what people use, fix what breaks, and keep leadership honest about adoption with numbers instead of impressions.

Tharishya Rishya, Head of Startup and Business Training at winsym.ai

Three coaching formats

Executive AI coaching

One-to-one for founders, directors and heads of department.

12 weeks · by application

  • Fortnightly 60-minute sessions
  • Your personal AI toolkit, set up and working
  • Decision support on vendors, hires and builds
  • Messaging access between sessions
  • A 90-day AI roadmap for your area
Apply for a place

Team adoption coaching

After a course

For teams that completed a winsym course and want the workflows to stick.

MYR 1,500 from · per month

  • Weekly clinics on real work
  • AI champions trained inside the team
  • Usage and value report every month
  • Fixes and new automations as needs appear
  • 4 to 12 weeks, then month to month
Plan team coaching

Fractional AI leadership

A senior AI lead embedded a few days a month.

By invitation after an audit or build

  • Quarterly AI roadmap and budget
  • Vendor and build governance
  • Board-ready reporting
  • Specialist network on demand
  • Hiring support for your first AI roles
Start with an audit

How a coaching cycle runs

The same four beats every month, so progress is visible and nothing drifts.

01

Baseline

We agree two or three measures — hours on a process, tool usage, decisions made — and record where you start.

02

Work sessions

Each session starts from this week's real work and ends with something changed.

03

Fix and extend

Between sessions we fix what broke and build the small automations that came up.

04

Report

A monthly one-page report: what moved, what did not, and what we change next.

Your coaches

Matched to your world: business and founders, marketing and software, or medical education.

Karim Azzaoui speaking on stage at an AI event

Karim Azzaoui

Founder · AI transformation & build

Google PartnerMeta PartnerCloud AI certified
Tharishya Rishya, portrait

Tharishya Rishya

Head of Startup & Business Training

Startup co-founderAI Foundations curriculumFounder workshops
Dato' Assoc. Prof. Dr. Rishya Manikam in a white coat

Dato' Assoc. Prof. Dr. Rishya Manikam

Head of AI in Medical Training

Universiti MalayaHRD Corp-certified trainerExam-board leadership
Datin Dr. Sri Latha Balakrishnan, portrait

Datin Dr. Sri Latha Balakrishnan

AI in Medical Training Lead

NUS AI in HealthcareHRD Corp-certified trainerEmergency medicine

Coaching questions

If yours is not here, ask us directly — we reply within one business day.

What is AI coaching?

Structured, recurring sessions that help a leader or a team use AI in their real work — not theory. Each session starts from what you are working on this week and ends with something changed: a workflow, a decision, a policy or a tool.

Who is executive coaching for?

Founders, directors and heads of department who are expected to lead AI adoption but do not have the time to become experts. Many clients start after our one-day leadership course.

How long does coaching run?

Executive coaching usually runs 12 weeks. Team adoption coaching runs 4 to 12 weeks after a course. Both can continue month to month.

Is coaching done online or in person?

Both. Most sessions run online, with in-person sessions in the Klang Valley where it helps — for example, a kick-off or a team clinic.

How do you measure whether it worked?

We agree two or three measures at the start — hours saved on a process, usage of a tool, a decision made — and report on them monthly. If the numbers do not move, we change the plan.

Start with a conversation

Tell us who the coaching is for and what should be different in three months. We reply within one business day.

Or book a time directly